Content pillars and a channel plan
We agree a small set of pillars your audience actually cares about, decide which channels earn the effort, and retire the ones that do not. The plan is written down and revisited each quarter.
Fractional Teammates · Marketing
A senior social media manager, a set part of your week
Content pillars, the calendar, publishing and community management, run to a rhythm your team can see. Working inside your scheduler and your approval chain, with the studio's designers and editors behind them.
A senior specialist, not a junior placement You own the work and the accounts Reply within one business day
Always-on social - November
Feed
4123812
268249
Queue - week 45
Mo
Tu
We
Th
Fr
Share of reach
Reels48%
Carousels31%
Stories21%
+186%Reach lift
7.4%Engagement
24Posts in Nov
What a social media manager is
OlDevs places a senior social media manager on your organic channels for a defined slice of each week, working inside your own tools and your own approval chain.They set the content pillars, own the calendar, write and schedule the posts, answer comments and messages within agreed hours, and keep a documented review workflow so regulated and multi-location teams can publish safely. Each month they report what the channels did and change the plan accordingly. It is an ongoing arrangement rather than a campaign with an end date, and the channel logins, the content and the analytics stay in your name throughout.
Key facts
- 01Discipline
- Organic social media
- 02Model
- Fractional, ongoing, a set part of each week
- 03Works in
- Your scheduler, your calendar, your approval chain
- 04Channels
- LinkedIn, Instagram, Facebook, TikTok, YouTube
- 05Typical commitment
- 1–2 days a week
- 06Judged on
- Posts published on schedule · Response time · Engagement rate
Marketing
What the social manager holds
What this teammate takes off your plate
A calendar your team can see
A rolling calendar in your own tool, planned weeks ahead and kept current. Anyone can see what is going out, when, and who still has to approve it before it publishes.
Writing, publishing and the daily posting
Copy written in your voice, assets briefed or built, posts scheduled and published on time. Captions, alt text and hashtags are handled, and the same care goes into every channel.
Community management and inbox cover
Comments, mentions and direct messages answered within agreed hours, with a response guide for the questions that repeat. Anything needing legal, clinical or executive sign-off is escalated, not guessed at.
An approval workflow that holds up
Draft, review, approve, publish, with named approvers, deadlines and an audit trail. Built for regulated sectors and multi-location teams where a post cannot go out on somebody's verbal say-so.
Getting material out of the business
Most channels go quiet because nobody collects anything. Your teammate runs the standing routine that pulls announcements, photos, staff knowledge and event footage out of your organisation before the calendar empties.
Benefits
What changes once the feed is someone's job
01
The daily drumbeat leaves your team
Nobody in the office is drafting a caption on Sunday or checking notifications from the car park. The obligation of a channel that expects something every day sits with someone whose job it actually is.
02
Someone has posted through a bad week
The judgement of what to say when something goes wrong publicly, and what to refuse to post at all, sits with someone who has done it before, at a posting volume that would never fill a senior in-house seat.
03
The channels outlast the person running them
Logins, page roles, the asset library and the voice guide stay under your own administration, written down as the work happens. When the work passes to new hands, nothing is rebuilt from memory or chased from someone who has left.
04
Comments and messages stop piling up
Replies, questions and complaints arriving under posts are answered on a known rhythm, and the ones that are really sales or support enquiries get passed to the people who can actually answer them.
05
Reporting the rest of the business reads
The monthly conversation moves off follower counts and onto what the channels sent to the site, the enquiries they opened and the posts worth repeating — numbers with an argument attached, not a screenshot of a dashboard.
06
Platform changes stop being a scramble
When a format is deprecated, a feed rewards something new or a network stops mattering, the change is already tracked and answered in your plan — not discovered by your team weeks later in a competitor's feed.
How it works
How the week is organised
A call about approvals and appetite
We ask who has to see a post before it goes out, how quickly that happens, and what the channels are actually for. Both answers shape the days you need.
Access at the level you choose
You add your teammate to the scheduler, the drive and each channel with the role you decide. Nothing moves to an OlDevs account and no page changes owner.
Thirty days of listening, then a plan
A read of your channels, your voice and your competitors, then pillars, a posting rhythm and an approver map that you sign off before anything at all is scheduled.
The weekly rhythm
Fixed days for drafting, scheduling and community management, plus your standup. A weekly demo shows what shipped, what is queued and what is stuck with an approver.
Cover, so the channels are never dark
Holiday and sick cover is arranged in advance, and the studio's designers, editors and writers step in when a post needs more than words on a page.
Who it's for
The teams this is built for
Organic social needs judgement every week and rarely fills a whole one, so it tends to land on whoever has a spare hour. These are the organisations where that shows.
Organisations where every post is reviewed
Healthcare, finance, legal and public bodies. You need somebody who works inside the approval chain and keeps the audit trail, rather than treating review as an obstacle.
Franchise and multi-location networks
One brand, many local pages, each wanting its own posts. The teammate holds the central calendar, the templates and the guardrails so local pages stay recognisable.
Bilingual audiences
Members, customers or citizens who read English and French, where translation currently happens after the English post has gone out. Both languages get planned together instead.
Channels drifting to whoever is free
Posting is done by a founder at midnight or a student between other tasks. The work is real and continuing; it simply has no owner, no rhythm and no plan.
12+
Years of studio experience since 2014
1–2
Typical commitment — 1–2 days a week
EN/FR
Languages this engagement can be delivered in
Other fractional roles
Often paired with
01
Paid Social Specialist
A defined slice of a senior buyer's week, spent in your own ad accounts.
Explore02Content Producer
Pillars, a calendar sized to real capacity, batch capture days, briefs the makers can work from, and a review chain with named owners.
Explore03Graphic Designer
Ads, decks, print, packaging, and the templates that stop your team redrawing them.
ExploreFAQ
Questions worth asking
Your teammate schedules and publishes, but only what your named approvers have cleared. The workflow is written down: who drafts, who reviews, how long they have, and what happens when a deadline passes. Every approval leaves a record, which matters when a regulator, a board or a franchisee asks who signed a post off. Nothing goes out on a verbal yes.
Agreed in writing before we start, and set by what your audience expects rather than by what is convenient. A weekday window inside your teammate's working hours is typical, with a written response guide for the questions that repeat and a defined escalation route for anything clinical, legal or angry. If you need cover at every hour of every day, this is not the right arrangement.
No. This role is organic: pillars, calendar, publishing, community management and reporting. Paid is a different discipline with different daily habits, and we keep them apart so neither gets half-attention. If you need both, a fractional paid social specialist from the studio works off the same calendar. Boosting an organic post is a conversation between the two, not a solo decision.
Your teammate holds the line during their working hours: pausing scheduled posts, applying the agreed holding response and escalating to your named contact. What they cannot be is your crisis team. Decisions about what your organisation says belong to you, and if a situation runs past their hours the studio can only cover so far. We set that boundary before it is tested.
Roles, not passwords. Your teammate is added to your business pages, your scheduler and your drive at the access level you choose, so two-factor stays on your own devices and you can remove access yourself at any moment. When the engagement ends you keep the accounts, the content, the asset library and a written playbook of how the channels were run.
When you need same-hour response across evenings and weekends, when a crisis or a regulator is already on the phone, or when social is your main sales channel and somebody has to watch it constantly. It is also wrong if nobody at your end can approve anything: a manager can build the workflow, but someone there still has to press yes.
Let’s connect
Let’s talk about the social media manager gap.
Tell us what is not getting done and roughly how much of a week it needs. We’ll reply within one business day with who would cover it and a tailored quote — no obligation.