Account and campaign structure
They rebuild the account into a structure you can read: clear objectives, sensible budget splits, consistent naming and no overlapping ad sets quietly bidding against each other.
Fractional Teammates · Marketing
A senior paid social specialist inside your marketing team
A defined slice of a senior buyer's week, spent in your own ad accounts. Account structure, a weekly creative testing rhythm, and measurement that separates what a platform claims from what actually sold anything.
A senior specialist, not a junior placement You own the work and the accounts Reply within one business day
Always-on social - November
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Queue - week 45
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Share of reach
Reels48%
Carousels31%
Stories21%
+186%Reach lift
7.4%Engagement
24Posts in Nov
What a paid social specialist is
OlDevs runs your paid social programme with a senior practitioner from the Vancouver studio, working a set part of each week inside your own ad accounts.They hold the structure across Meta, TikTok, LinkedIn, Reddit and Pinterest, keep a weekly creative testing rhythm going, and build measurement that separates what a platform claims from what actually moved revenue, using holdouts and lift tests alongside your blended numbers. They keep every ad inside each platform's advertising policies and handle rejections before delivery stalls. Access sits in your Business Manager, in your organisation's name, and the accounts, pixels, audiences and creative files stay yours.
Key facts
- 01Discipline
- Paid social buying and creative testing
- 02Engagement
- Ongoing fractional days, not a fixed-scope project
- 03Platforms
- Meta, TikTok, LinkedIn, Reddit, Pinterest, Snap
- 04Works in
- Your ad accounts, your Business Manager, your standups
- 05Typical commitment
- 1 day a week
- 06Judged on
- Cost per result · Creative refresh rate · Hook rate
Marketing
What this teammate runs week to week
What this teammate takes off your plate
Audience strategy and first-party data
They decide what to target and what to exclude: broad against segmented delivery, suppression lists, retention audiences, and first-party matching handled properly so customer data is used lawfully.
A weekly creative testing rhythm
They brief, ship and read a set number of new concepts every week, keep a written test log of what won and why, and retire tired creative before behaviour changes.
Incrementality-aware measurement
They set conversion tracking up properly, then check it against reality with geo holdouts and platform lift tests, so you know which spend added sales rather than only claiming them.
Platform policy and account health
They keep ads inside each platform's advertising policies, handle rejections and appeals before delivery stalls, and manage Business Manager permissions so access to your assets stays with your organisation.
Scaling, pacing and stop rules
Budgets are paced against the target weekly, winners scaled at a rate delivery can absorb, and losers stopped against criteria agreed before launch rather than argued about once the money has gone.
Benefits
What owning the social buying changes
01
Someone knows when creative is tired
When results slide, someone can tell worn-out creative from a saturated audience or broken tracking — a distinction built across many accounts, and one most brands meet too seldom to keep a senior buyer of their own.
02
Audiences and test logs stay yours
Audiences, datasets, creative libraries, naming conventions and the log of what has already been tried live in your accounts, not ours. A later hire or agency inherits the reasoning behind the account instead of repeating the same tests.
03
Creative briefs arrive with evidence
Designers and editors stop being asked for more ads and start being asked for specific ones: a hook that failed, an angle that held attention, a format worth another version. Requests reach them with the reason attached.
04
Platform-reported sales stop being disputed
The number Meta reports and the number finance can find in the ledger get reconciled once, so the weekly meeting argues about what to buy next rather than about whether the reporting is fiction.
05
A rejected ad stops halting the week
Disapprovals, restricted-category flags and asset warnings go to someone who has read the policies and knows the appeal routes, so a paused account becomes a task with an owner rather than an emergency nobody in the building understands.
06
Your CRM data starts steering delivery
Suppression lists, value tiers and lifecycle stages decide who sees which ad, so existing customers stop being sold what they already bought, and the team keeping that data clean can see where it lands.
How it works
How the days are spent
A look at the accounts and the creative
We look at what is in the ad accounts and how much creative your team can realistically produce. Creative supply, more than budget, decides whether this arrangement works.
Named user in your Business Manager
You add the teammate to your ad accounts, pixels and catalogues at the access level you choose. Nothing moves into an OlDevs account and nothing is created in our name.
A quarter plan built around creative
The plan covers structure, audience approach, a weekly testing cadence and how results will be judged. It is sized to the creative you can supply, not to an ideal.
Fixed days, requests on your board
The teammate works agreed days and takes requests through your own tracker, so the rest of the team can see what is queued instead of asking in a direct message.
A weekly test readout
Each week you see what was launched, what was killed, what it cost and which concept goes into production next. Tests that failed are shown rather than quietly buried.
Who it's for
Who this is for
Paid social punishes an account that is only touched occasionally, and it eats creative faster than most teams can make it. These are the situations where that bites.
Brands where creative volume is the limit
Delivery is fine; the constraint is how many concepts you can put in front of it each week. The teammate sets the rhythm and briefs whoever produces the work.
B2B teams working LinkedIn
Small audiences, expensive clicks and a sale that closes months later. This needs someone who reads lead quality from your CRM rather than from the platform dashboard.
Restricted-category advertisers
Finance, health, housing, alcohol and anything else the platforms review closely. Rejections and restrictions need someone who writes to the policy and knows the appeal route.
Founders still buying the media themselves
You built the account, it works, and it now takes a day a week you do not have. Handing it over needs someone senior enough not to break what already works.
12+
Years of studio experience since 2014
1
Typical commitment — 1 day a week
EN/FR
Languages this engagement can be delivered in
Other fractional roles
Often paired with
01
Google Ads Specialist
A set part of each week inside your own Google Ads account: structure, weekly search term work, Performance Max, the Shopping feed, and conversion tracking that reconciles with your CRM.
Explore02Video Editor
One shoot becomes the website film, the vertical cuts, the ad variants and the internal version.
Explore03Digital Marketing Manager
A senior marketer from our Vancouver studio, working a defined part of each week inside your team.
ExploreFAQ
Before you book the days
Your teammate briefs it and can cut and adapt what you already have; new concepts come from your designers, from ours, or from a producer we quote separately. Volume matters more than polish, because a testing rhythm needs a steady flow of new concepts each week. We would rather agree a realistic number in the first conversation than plan around creative that never arrives.
We treat platform-reported conversions as one signal, not the truth. Tracking is set up server-side where the platform supports it, then tested against geo holdouts, on-platform lift studies and your own blended numbers over time. Where a proper incrementality test is not practical, we label the figure directional and say why. We do not guarantee outcomes, and we will not report a number we cannot defend.
Your teammate writes to the policy in the first place, which prevents most of it. When a rejection does land they read the reason, fix or appeal it the same working day, and keep delivery moving through the ad sets that are still live. Nobody can promise reinstatement, because the platforms decide that. What we can do is keep the appeal accurate and the account documented.
It is agreed before we start and written into the engagement. We size it from what the accounts need: how many platforms, how much creative moves through them, how many review layers, and how much analysis your team already does. Below a certain amount of time the role stops being useful, and we will say so rather than sell you a token day. Days are reviewed each quarter.
You do, in your organisation's name, and the teammate is added as a named user. Pixels, catalogues, custom audiences, creative files and page assets stay in your Business Manager throughout, and we never ask for assets to be moved into ours. When an engagement ends we remove our access and hand over a written account guide covering structure, tests run and what we would do next.
When the work is genuinely full-time, when it is one campaign with a fixed end date, or when what you actually need is daily community management and inbox response, which is the organic social manager's job rather than this one. A full-time need is met by hiring. A fixed scope is a project, which we can also quote. We would rather say that on the first call.
Let’s connect
Let’s talk about the paid social specialist gap.
Tell us what is not getting done and roughly how much of a week it needs. We’ll reply within one business day with who would cover it and a tailored quote — no obligation.