Performance Marketing · 17 Media Relations
We build the media list, mine the stories inside your organisation, write the releases and kits, pitch them, and prepare the people who speak. Coverage is never guaranteed, so we report on the work and on the coverage it earns.
You own accounts, data and IP Monthly reporting Reply within one business day
OlDevs runs media relations as a working press office: the ongoing practice of earning coverage in news outlets, trade press, podcasts and newsletters rather than buying it.The work is concrete. We research journalists and build a media list that matches what your organisation actually does, mine your teams for stories worth telling, write press releases and media kits, pitch named reporters, prepare your spokespeople with briefing notes and rehearsal, coordinate embargoes and launch timing, then track coverage and share of voice. Nobody can make a journalist publish, and we will not pretend otherwise. What sits inside our control is the angle, the accuracy of the list, the readiness of the person speaking and the honesty of the reporting afterwards.
Key facts
17 · Media Relations
Six parts of the same job. We run them together, because a media list without stories, or a story without a prepared spokesperson, produces nothing.
We research who covers your sector now, read their recent work, and record beat, outlet, format, deadline and preferred contact. Lists are rechecked before every send, because reporters change beats and outlets regularly.
News rarely arrives labelled as news. We interview the people doing the work, read the roadmap and the data, and separate what a journalist would publish from what only matters internally.
Press releases written to the format a newsroom expects, with approved quotes and a boilerplate you keep. Media kits carry fact sheets, spokesperson biographies, logos and print-resolution images, hosted on a newsroom page built to WCAG 2.2 AA.
Short, specific pitches to named reporters, not a blast to a bought list. We offer exclusives and embargoes where they help the story, follow up once, and log every reply so the next pitch is better.
An agreed message house, a rehearsed question bank including the questions nobody wants, and a one-page briefing note before each interview: reporter, outlet, angle, three points to make and the lines to avoid.
One launch calendar covering embargo times, site changes, and paid and social support. Afterwards you get a coverage log: outlet, tier, date, reach where the publisher discloses it, and how much of your message the reporter kept.
Process
Scope and audit
We read your past coverage, existing contacts and previous releases, then agree what the programme is for: the outlets that matter, the audiences behind them, and what counts as progress.
Media list and message house
We build the targeted media list and the message house: boilerplate, approved quotes, named spokespeople and the lines you will not cross. Nothing goes out before you sign it off.
Story pipeline
Interviews across your teams produce a queue of angles. We draft the releases and kits, place them on a launch calendar, and set embargo rules everyone can follow.
Pitch, respond, prepare
We pitch named journalists, answer inbound requests within one business day, and brief your spokesperson before every interview. Weekly demos show what was sent and what came back.
Report and adjust
Each month you get the coverage log, share of voice and what did not land. Angles that were ignored get rewritten or dropped, and the media list is corrected.
How we work
Writers, designers, engineers and marketers sit under one lead in Vancouver. The person who writes the release also briefs the spokesperson and updates the newsroom page.
The media list, the drafts, the images, the newsroom and every account stay yours. We hand over the working files themselves, not a report about them, whenever you ask.
Every week you see the pipeline: pitches sent, replies received, interviews booked, drafts in progress. There is no month-end reveal and no activity report standing in for work.
Reporters often work to deadlines measured in hours. Enquiries from journalists and from you are answered within one business day, and launch windows are covered by a named contact.
Everything that leaves the press office can be produced in English and French, so francophone reporters receive material written for them rather than translated the night before.
We do not buy coverage, write quotes nobody said, or count a directory listing as press. A coverage log that looks thin is more useful to you than one padded with mentions.
Who it's for
Media relations works when there is something real to say and someone able to say it. These are the organisations we do it for.
Head offices announcing openings, appointments, expansions and results, and franchisees who need local coverage without going off-message. One list, one calendar, materials both levels can use.
Sector research, position papers and annual reports that trade press will cover when the angle is clear. We turn what your members and staff know into stories a journalist can use quickly.
Programme launches, consultations and service changes that need accurate coverage, plain-language materials, bilingual delivery and an approval chain that is respected rather than worked around.
First-time announcers with a funding round, a product or a milestone, who need a media list, a credible release and a founder rehearsed enough to hold an interview.
12+
Years of studio experience since 2014
EN/FR
Media lists, pitches, releases and briefing notes prepared in both languages
Weekly
Demo cadence: pitches sent, replies received and coverage logged, reviewed with you
Works well with
Earned media, story development, crisis communications and stakeholder relations, planned and measured alongside your paid and owned channels.
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Explore03We interview the people in your organisation who actually know the subject, then turn what they say into articles, talks, research and a LinkedIn presence in their own voice.
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FAQ
No. A journalist and an editor decide what runs, and the moment coverage can be bought it stops being coverage and becomes advertising. So we commit to the inputs instead: a story that stands up to questions, a list of reporters who actually cover your subject, a spokesperson who has rehearsed, and answers back to enquiries within one business day. If a firm offers you a fixed number of placements, ask which of those placements it is paying for.
Expect the first weeks to produce materials and relationships rather than clippings. A launch with a firm date and a strong angle can land coverage the day it goes out. Ongoing commentary and feature placement usually take longer, because they depend on a journalist's own story schedule. We report activity from week one, so you can see progress before the first article appears.
Success is measured in two layers, and both are in the monthly report. The first is work we control and report weekly: stories mined, pitches sent to named reporters, reply rate, interviews booked, materials produced. The second is outcome: how much coverage ran, which outlets and tiers, whether your key messages survived into the article, your share of the coverage in the outlets you care about, and referral traffic and branded search where analytics can attribute it.
You own all of it, during and after. The media list with every contact and note, the pitch history, releases, media kits, images and the newsroom pages are yours. Monitoring and distribution accounts are opened in your name, with us added as users. On exit we transfer the files and remove our own access. Nothing about the handover depends on whether you renew.
Every engagement is quoted, and we do not publish rates because the work varies too much to average. Scope is driven by how many announcements you plan, whether materials are needed in French as well as English, how many spokespeople need preparing, how deep the monitoring goes, and whether we are building the newsroom too. You get a written scope with named deliverables before anything starts.
Not under media relations. Earned coverage is pitched, and a journalist runs it because it is worth running. Paid placements, sponsored articles and influencer partnerships are separate disciplines, planned and reported separately, and we will say plainly when paid distribution is the better route for a goal. Anything paid is labelled as paid, to the outlet and to the reader.
Three things. A named approver who can sign off a release quickly, access to the people who actually know the subject, and a spokesperson willing to rehearse and be available when a reporter calls. Lead time helps: a launch handed over the day before leaves no room to pitch. We work remotely from Vancouver across Canada and the United States, so time zones are planned into the calendar.
Let’s connect
Tell us what you’re building. We’ll reply within one business day with next steps and a tailored quote — no obligation.