An always-on content engine for your social channels

This page is about producing the content; Paid Social is about buying the placements it runs in. Social Media Production fills your calendar with video, carousels, stills and captions on a repeating cycle. Paid Social takes assets, yours or ours, and runs them as campaigns across Meta, TikTok, LinkedIn and YouTube. Many clients take both, and the same content library feeds each. The two are scoped, quoted and reported separately, so you can see what each is doing.

Volume is agreed in the scope before the first shoot, not left open. Most engagements settle on a monthly calendar built around one capture day, which normally covers several weeks of short-form video plus the carousels and stills that sit between them. You see the calendar a month ahead, so you know what is coming and can swap a slot when something changes.

No. Plenty of accounts run on carousels, stills, screen recordings, motion graphics and creator-supplied footage with nobody from your team appearing. We usually recommend one recurring on-camera presence, because a familiar face gives an account continuity that a logo does not, but it is not a requirement. Where you would rather use external creators, we brief and source them, and usage rights are agreed in writing before filming.

Every asset moves through a named reviewer chain before it can be scheduled. Drafts land in one queue with the caption, the file and the intended publish date together. Reviewers comment on the specific frame or line, request changes or approve, and the record of who approved what is kept and exportable. For multi-location organisations, head office approves the template and the shared library, and each location publishes only from what has cleared.

You do, without exception. Raw footage, project files, edits, scripts, captions and templates are handed to your own storage as each batch closes, and creator usage rights, music licences and model releases are documented with their expiry dates. Your social accounts, scheduling tool and asset library stay in your name, with OlDevs added as a collaborator whose access is removed the day an engagement ends. Nothing produced for you is reused for anyone else.

Against goals agreed before the first shoot, not vanity totals. For each pillar and format we track watch-through and hold rate, saves and shares, profile visits, follows, and the clicks or enquiries that follow. Every post is tagged by pillar, format and hook, so results group by the idea behind a post rather than by file name. Each month you get a review naming what to make more of, what to change and what to stop.

Pricing depends on the number of channels, how many posts a month you need, whether capture days are on location or remote, whether external creators are involved, and whether captions and copy are required in both English and French. Because those vary widely, we scope every engagement individually rather than publishing a rate card. Send a short description of your channels and posting cadence and we will reply within one business day with a recommended scope.