Google Business Profile management for one location or hundreds

You do, at every point. The profile lives in your own Google account and we are added as a manager, so removing us takes one click and changes nothing about the listing. Photo originals, post copy, review reply templates and the reporting file are yours as well. Ownership is set up this way on the first day, so there is no account to hand back and nothing to rebuild if the engagement ends.

Against actions, not rankings. The profile reports calls, direction requests, website clicks and how people found you, split by search terms and by Maps versus Search. We track those monthly per location, alongside review volume and average rating. Where the website is instrumented, we tie profile clicks through to enquiries in GA4 so you can see which locations actually produce work. Local results move around by device and postal code, so we treat position as context, not the score.

Sometimes, and we will tell you honestly how likely it looks before starting. Reinstatement depends on the reason for the suspension and on what evidence exists: signage, a lease or utility bill, business registration, and a real address that matches the category. We document the case, submit the appeal and respond to Google's follow-up questions. Repeat appeals with the same weak evidence usually fail, so the work goes into the evidence first.

We build the workflow, not the reviews. That means a request process your staff can run at the right moment, a short link or QR code, reply templates for the common cases, and an escalation route for anything that needs a manager or legal input. We do not buy, incentivise or filter reviews. Those tactics breach Google's policy and put the profile at risk, which is the opposite of what you engaged us to protect.

Through a controlled spreadsheet of record and the bulk location manager, not through 60 people editing 60 dashboards. Locations are grouped, fields are validated before upload, and changes go out in batches with a record of what changed and when. Local managers keep the ability to reply to reviews and messages where you want that. Everything structural, meaning categories, hours, addresses and service listings, stays centralised so the data does not drift.

Fixing wrong categories, hours or duplicates can change what the profile shows within days, because the data is corrected at source. Movement in the local pack is slower and depends on your category, how close competitors are, and how far the profile was from complete. We report from month one so you can see direction early, and we do not promise a position or a date.

Often the profile is the gap. Organic SEO and profile management use different data and different tools, and the profile is frequently left to whoever has the login. If your SEO supplier already runs categories, services, posts, reviews and bulk location data, keep them. If they do not, we can run this alongside them, share the reporting, and agree in writing who edits what so nothing gets overwritten.