Marketing that grows revenue and proves it

A regional franchise group

Industry

Quick-service retail

Services

Web Development · Android & iOS Apps · Performance Marketing

Duration

10 weeks

“For the first time one team owned the app, the site, and the pipeline. We stopped refereeing vendors and started shipping.”

Challenge

Twelve franchisee microsites, two unmaintained apps, inconsistent branding, and no shared lead pipeline.

Solution

One multi-location web platform, a rebuilt iOS and Android app on a shared API, and centralised performance marketing — launched in ten weeks.

A privately held dental group with 14 clinics across British Columbia and Alberta

Industry

Healthcare

Services

Performance marketing · Paid search & shopping · SEO & content · Analytics & CRO

Duration

9 months (ongoing)

“For the first time I can tell the partners what a new patient costs in Kelowna versus Calgary, and the number is real because it comes from the booking system.”

Challenge

Each clinic ran its own ads through whichever agency the practice manager had inherited, so the group was bidding against itself on the same keywords in the same cities. Booking forms were tracked as page views, not bookings, which meant nobody could say what a new patient actually cost. Organic traffic went almost entirely to the homepage, then left.

Solution

We consolidated everything into one ad account with location-level campaigns and a shared negative-keyword list, so clinics stopped competing for the same clicks. Analytics was rebuilt to record a booking only when the practice-management system confirmed one, giving the group a real cost per new patient by clinic and by service. We then wrote and structured service and location pages for the procedures patients actually search for, and ran a series of booking-form tests: fewer fields, insurance questions moved after the appointment request, and a phone-first option on mobile.

A founder-led direct-to-consumer outdoor apparel brand shipping across Canada

Industry

E-commerce & retail

Services

Performance marketing · Paid social · Email & lifecycle · Analytics & CRO

Duration

6 months

“I stopped waking up to check the ad account. The flows run, the numbers reconcile, and I can plan inventory against them.”

Challenge

Paid social was the brand's only growth channel, and after a platform pricing change it stopped paying for itself. Email was a single monthly newsletter to the whole list, most creative was reshot product photography that looked like everyone else's, and the founder was making budget decisions from platform-reported figures that did not match the store's own order data.

Solution

We set up server-side conversion tracking and reconciled it against order data, so spend decisions rested on what actually shipped. Creative moved to a weekly testing cadence of short customer-shot video, founder explainers and comparison formats, with losers cut on a fixed schedule. Email and SMS were rebuilt into lifecycle flows, including welcome, browse and cart recovery, post-purchase care and a winback sequence, so revenue no longer depended on the day's ad auction. On-site, we tested the product page and checkout, which raised conversion enough to change the economics of every paid click.