Marketing websites
Brochure and campaign sites built around clear messaging, fast pages, and conversion paths you can measure.
04 · Web Development
Websites that load fast, convert well, and stay easy to run
Marketing sites, e-commerce stores, and responsive front-ends, built on modern frameworks and handed over with a CMS your team can update without a developer. Designed in Vancouver, measured on speed, accessibility, and the leads or sales each page produces.
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Web Development, in short
OlDevs designs and builds marketing websites, e-commerce stores, and responsive front-ends for business owners, corporations, associations, government bodies, and franchises.Every site is built on a modern stack chosen to fit the brief, such as Next.js, Astro, WordPress, or Shopify, tuned for Core Web Vitals and WCAG 2.2 AA accessibility, and handed over with a content management system the client's team can run without a developer. The studio has operated from Vancouver, British Columbia since 2014.
Key facts
- 01Best for
- Marketing sites, e-commerce, front-ends
- 02Platforms
- Next.js, Astro, WordPress, Shopify
- 03Performance target
- Core Web Vitals in the green
- 04Accessibility
- WCAG 2.2 AA by default
- 05Typical timeline
- 6 to 14 weeks
- 06Ownership
- Code, content, and accounts are yours
04 · Web Development
Presence, engineered to perform.
Six disciplines, one site
E-commerce storefronts
Shopify, WooCommerce, and headless stores with clean checkout flows, inventory sync, and payment integrations that hold up on launch day.
Responsive front-ends
Component-based interfaces in React, Vue, or plain HTML and CSS, built from your design system and tested across devices.
Content management
WordPress, Sanity, or Contentful set up so editors publish pages, posts, and campaigns without touching code.
Performance and accessibility
Every build is tuned for Core Web Vitals and audited against WCAG 2.2 AA before launch, then monitored after it.
Redesigns and migrations
Legacy sites moved to a modern stack with redirect maps, content mapping, and search rankings preserved.
Process
From brief to launch
Discover
We map goals, audiences, content, and technical constraints, then agree the scope and timeline in writing.
Design
Wireframes first, then high-fidelity pages in your brand, reviewed with your team at each stage.
Build
Front-end, CMS, and integrations are developed in short sprints on a staging site you can open at any time.
Test
Performance, accessibility, browser, and content checks, plus a full review of every form and tracking event.
Launch
DNS, redirects, and monitoring go live on a planned date, and we stay on for the first month of tuning.
How we work
How we build
01
Design from the content out
We write and structure the messaging before designing pages, so layouts serve what you need to say rather than the other way round.
02
Set a performance budget
Each page gets a byte and timing budget at the start, and the build fails if it goes over.
03
Test accessibility early
Keyboard navigation, contrast, and screen-reader checks run on every pull request, not in a final audit.
04
Keep the CMS simple
Editors get the fields and blocks they need and nothing they do not, so publishing stays quick and pages stay on-brand.
05
Measure what matters
Analytics, consent, and conversion events are wired before launch so the first week of data is already useful.
06
Hand over properly
You receive the repository, hosting accounts, documentation, and a recorded walkthrough, so nothing stays locked to us.
Who it's for
Web Development for organisations that have to get it right.
Whether the audience is a customer, a member, a citizen, or your own team, the work has to hold up under real use.
Corporations
Multi-region marketing sites with governance, approval workflows, and integrations into your CRM and marketing stack.
Associations and government
Accessible, bilingual-ready sites that meet WCAG 2.2 AA and public-sector procurement standards, with member portals and event registration where needed.
Franchises
One master template, many locations: local pages, lead routing, and brand controls that keep every franchisee on message.
Entrepreneurs and startups
Launch-ready marketing sites and storefronts that look established from day one and grow with you without a rebuild.
12+
years building for the web
< 2.5 s
Largest Contentful Paint target on every launch
38%
average conversion-rate lift after a redesign
Works well with
Related services
Selected work
Selected web development work.
Client names are withheld; the problem and the outcome are the point.
01Development
A regional franchise group
- Industry
- Quick-service retail
- Services
- Web Development · Android & iOS Apps · Performance Marketing
- Duration
- 10 weeks
“For the first time one team owned the app, the site, and the pipeline. We stopped refereeing vendors and started shipping.”
Challenge
Twelve franchisee microsites, two unmaintained apps, inconsistent branding, and no shared lead pipeline.
Solution
One multi-location web platform, a rebuilt iOS and Android app on a shared API, and centralised performance marketing — launched in ten weeks.
+42%
Qualified leads
−31%
Cost per acquisition
14→1
Properties consolidated
02Development
A provincial professional association with roughly 9,000 licensed members
- Industry
- Professional regulation & membership
- Services
- Web app development · Web development
- Duration
- 16 weeks
“Our January used to be triage. This year the phones were quiet, and for the first time the French experience is not a translation bolted on afterwards.”
Challenge
Annual licence renewals ran through a decade-old portal that timed out under load every January, forcing staff to process hundreds of renewals by phone and email. Members could not update their own records, the public register was a nightly PDF export, and none of it met the association's accessibility obligations or its commitment to serve members in French.
Solution
We rebuilt the member portal as a web application with self-serve renewals, continuing-education logging, and a live public register searchable by name, licence number and status. The public website was rebuilt alongside it on the same design system, with every template written for WCAG 2.2 AA and content managed in English and French from a single screen. Payments run through the association's existing merchant account, and staff review renewals from a queue instead of an inbox. We demoed working screens every Friday from week two, so the registrar's team shaped the workflow while it was being built.
94%
Renewals completed self-serve in the first cycle
3 days → 20 min
Median time to publish a register change
03Development
A powersports dealer group running fourteen rooftops across Alberta and Saskatchewan
- Industry
- Retail and dealer networks
- Services
- Web development · Full-stack development · SEO & content
- Duration
- 5 months
“We can put a promotion on every store page before lunch, and the hours on the site are finally the hours on the door.”
Challenge
Every rooftop had its own website, built by whoever was available at the time, and no two agreed on hours, stock or contact forms. Customers searching for a store in their own town landed on pages that had not been touched in years, and head office could not push a promotion everywhere without fourteen separate requests. Nobody could even say which site licences were still current.
Solution
OlDevs built one platform on Next.js and a headless CMS, with a location content model that generates each rooftop page from structured records: hours, staff, service bays, inventory feed and reviews. Head office publishes once and every location inherits it, while managers edit only the fields they own. Old URLs were mapped store by store so years of search history carried over instead of being thrown away.
14→1
Location sites consolidated
+38%
Local organic sessions
+26%
Booked service appointments
FAQ
Web Development — questions we hear first.
Most marketing sites launch in six to ten weeks, and e-commerce or multi-region builds in ten to fourteen, depending on content readiness and integrations. We confirm a dated plan in the Discover phase and report progress weekly.
You do. The code, design files, content, domain, hosting, and analytics accounts are registered in your name and handed over at launch, with no licence fees owed to OlDevs.
We choose the stack per project: Next.js or Astro for fast marketing sites, WordPress for editor-heavy content, Shopify or WooCommerce for e-commerce, and headless CMS options such as Sanity or Contentful where teams need structured content across channels.
Yes. Every build includes 30 days of post-launch tuning, and optional care plans cover updates, security patches, uptime monitoring, backups, and a monthly performance report.
Sites ship with HTTPS, hardened hosting, dependency scanning, and automated backups, and are audited against WCAG 2.2 AA before launch. For public-sector and association clients we document conformance and can align the build with PIPEDA and provincial privacy requirements.
You get a named project lead, a shared staging site, and a weekly review call, and your designers, writers, or developers can work alongside ours in the same repository and tools.
Cost depends on page count, platform, integrations, and content needs, so we scope each project individually rather than quoting a flat rate. Request a quote with a short brief and we will reply within one business day.
Let’s connect
Let’s scope your web development project.
Tell us what you’re building. We’ll reply within one business day with next steps and a tailored quote — no obligation.