Search campaigns on Google and Bing
Keyword-led campaigns on Google Ads and Microsoft Advertising, structured by buying intent so budget follows the queries that actually convert.
Performance Marketing · 02 Paid Search & Shopping
Search and shopping ads that earn their budget back
Google and Bing search, Performance Max, and Shopping campaigns run with disciplined bid and budget control. Every dollar goes to the queries and products most likely to convert, and every result is attributed and reported back to you.
You own accounts, data and IP Monthly reporting Reply within one business day
Organic - last 90 days
Vancouver, BC
custom software development vancouver
3
+4
1
+2
2
new
5
+1
Impressions
13 weeks
+186%
Impressions
4.2
Average position
27
Page-one keywords
Paid Search & Shopping, in short
OlDevs plans, builds, and manages Google Ads and Microsoft Advertising search campaigns, Performance Max, and Shopping campaigns for organisations that want measurable leads and sales from paid search.The service covers keyword and product-feed strategy, campaign build, conversion tracking, landing pages, and ongoing bid and budget management, with every result attributed and reported monthly. It is designed for corporations, associations and government bodies, franchises, and entrepreneurs, and the ad accounts, data, and creative remain the client's property throughout.
Key facts
- 01Platforms
- Google Ads, Microsoft Advertising
- 02Campaign types
- Search, Performance Max, Shopping
- 03Bidding
- Target CPA/ROAS, reviewed weekly
- 04Product feeds
- Merchant Center, checked daily
- 05Reporting
- Monthly report, live dashboard
- 06Account ownership
- Yours from day one
02 · Paid Search & Shopping
Be the answer when buyers search to buy.
What we deliver in Paid Search & Shopping
Performance Max
Asset groups built on clean conversion signals, audience signals, and brand exclusions, so Google's automation works for you rather than around you.
Shopping and product feeds
Merchant Center feeds cleaned, enriched, and segmented so the right products show for the right searches at the right margin.
Bid and budget management
Target CPA and target ROAS strategies set from your unit economics, with pacing rules and weekly reviews that keep spend where it earns.
Conversion tracking and attribution
Enhanced conversions, offline conversion import from your CRM, call tracking, and consent-aware tagging so bids are trained on real revenue.
Landing pages and ad testing
Message-matched landing pages and structured ad experiments that raise quality score and lower cost per lead over time.
Process
Our process for paid search and shopping
Account audit
We review your existing Google Ads, Microsoft Advertising, and Merchant Center accounts, conversion tracking, and search-term history to find wasted spend and missed demand.
Keyword plan
Keyword and product research sets the campaign structure, budget split, and target CPA or ROAS from your margin data.
Launch
Campaigns, feeds, tracking, and landing pages are built, checked against a launch list, and switched on with conservative bids.
Optimise
Weekly cycles of search-term pruning, bid adjustment, feed fixes, and ad tests move spend toward what converts.
Report
Monthly reports show spend, conversions, revenue, and next steps, with a live dashboard available between them.
How we work
How we run paid search and shopping
01
Intent-first account structure
We group keywords and products by buying intent and margin, not by what is convenient, so bids and budgets can be controlled exactly where it matters.
02
Negatives before scale
Every account launches with a negative keyword library and brand exclusions, and search-term reviews run weekly so spend stays on relevant queries.
03
Bids from your numbers
Targets are set from your real cost of acquisition and margin data, then adjusted in measured steps rather than reactive swings.
04
Feed hygiene as routine
Product feeds are checked daily for disapprovals, price mismatches, and missing attributes, because Shopping visibility depends on them.
05
One test at a time
Ad copy, landing page, and bidding experiments run as controlled tests with a stated hypothesis, so we know what caused a change.
06
Reports that name the cause
Monthly reporting explains why results moved, whether auction pressure, seasonality, or a feed change, not only that they did.
Who it's for
Paid Search & Shopping for organisations that have to get it right.
Whether the audience is a customer, a member, a citizen, or your own team, the work has to hold up under real use.
Corporations
Multi-region accounts with brand, competitor, and category campaigns kept under one governance model, with the reporting your finance team expects.
Associations and government
Search campaigns for programs, events, and memberships built around procurement rules, accessibility requirements, and firm budget caps.
Franchises
A shared account structure that gives every location its own budget and reporting while head office keeps brand control and negative-keyword standards.
Entrepreneurs and startups
Lean, high-intent campaigns that prove unit economics early, with Shopping feeds and landing pages ready for the day you scale.
12+ years
in business, since 2014
-34%
average cost per conversion after 90 days
98%
Shopping feed approval rate maintained
Works well with
Related services
01
SEO & Content
Technical audits, keyword & intent research, and an editorial engine that ranks and converts.
Explore03Paid Social
Full-funnel campaigns across the major platforms, from cold prospecting to warm retargeting.
Explore04Email & Lifecycle
Automated lifecycle flows, newsletters, and CRM segmentation that turn buyers into repeat revenue.
ExploreSelected work
Selected paid search & shopping work.
Client names are withheld; the problem and the outcome are the point.
01Marketing
A privately held dental group with 14 clinics across British Columbia and Alberta
- Industry
- Healthcare
- Services
- Performance marketing · Paid search & shopping · SEO & content · Analytics & CRO
- Duration
- 9 months (ongoing)
“For the first time I can tell the partners what a new patient costs in Kelowna versus Calgary, and the number is real because it comes from the booking system.”
Challenge
Each clinic ran its own ads through whichever agency the practice manager had inherited, so the group was bidding against itself on the same keywords in the same cities. Booking forms were tracked as page views, not bookings, which meant nobody could say what a new patient actually cost. Organic traffic went almost entirely to the homepage, then left.
Solution
We consolidated everything into one ad account with location-level campaigns and a shared negative-keyword list, so clinics stopped competing for the same clicks. Analytics was rebuilt to record a booking only when the practice-management system confirmed one, giving the group a real cost per new patient by clinic and by service. We then wrote and structured service and location pages for the procedures patients actually search for, and ran a series of booking-form tests: fewer fields, insurance questions moved after the appointment request, and a phone-first option on mobile.
−38%
Cost per booked new patient
2.4×
Organic bookings from service and location pages
14
Clinics reporting on one dashboard
02Marketing
An outdoor equipment retailer with four stores in Alberta and about seven thousand products online
- Industry
- Retail and e-commerce
- Services
- Paid search & shopping · Performance marketing
- Duration
- 14 weeks
“We know which products make us money before we bid on them, which we never did before.”
Challenge
Paid search was judged on revenue, so the account looked healthy while margin quietly drained into search terms that never converted. The product feed had been generated once and never revisited: titles were internal SKU codes, hundreds of items sat disapproved, and availability went stale during sale weeks. Nobody in the business could say which products were actually worth bidding on.
Solution
We rebuilt the Merchant Center feed with a supplemental feed for titles, GTINs and product types, cleared the disapprovals and wired availability to live stock instead of a nightly export. Campaigns were then restructured by margin band, with Performance Max fed by product sets that share a profitability target rather than one blended goal. Reporting moved into Looker Studio so the weekly number the team reads is contribution, not revenue.
6,900
Products in a clean, approved feed
+31%
Contribution margin
−44%
Spend on non converting terms
FAQ
Paid Search & Shopping — questions we hear first.
Most accounts go live within two to three weeks of kickoff. The first week covers the audit, keyword and product research, and conversion tracking; the second covers campaign build, feed setup in Merchant Center, and landing pages. Shopping campaigns can take a few extra days while Google reviews the feed. Meaningful optimisation data usually arrives after 30 days, and automated bidding strategies settle after roughly 90 days.
Admin access to your Google Ads, Microsoft Advertising, Merchant Center, Google Analytics, and Tag Manager accounts (or we create them in your organisation's name), a product feed or catalogue export if you sell online, your target cost per lead or return on ad spend, and a point of contact who can approve ad copy and landing pages. If you have historical campaign data, we use it in the audit.
Campaigns run on Google Ads and Microsoft Advertising, with Shopping through Google Merchant Center and Microsoft Merchant Center. Tracking uses Google Tag Manager, Google Analytics 4, enhanced and offline conversions, and consent mode. Reporting is built in Looker Studio. Feed management, call tracking, and experiment tools are chosen per account, and every tool sits inside your own accounts.
Every campaign is tied to conversion actions you agree on, such as leads, calls, purchases, or revenue, with values attached where possible. You receive a monthly report covering spend, conversions, cost per result, return on ad spend, search-term quality, and what we changed and why, plus a live dashboard you can open at any time. Where offline sales matter, we import CRM outcomes so reports reflect real revenue rather than form fills.
You do. Ad accounts, Merchant Center, analytics properties, tags, and landing pages are created under your organisation's ownership, and we work through manager-account access that you can revoke at any time. If we part ways, you keep the full campaign history, conversion data, and all creative and copy.
We plug into whatever you have. Typically we own strategy, build, and optimisation while your team handles brand approvals, offers, and product data, meeting weekly with a shared channel for day-to-day questions. Some clients want us to train their team and hand over; others want a fully managed service. Either way, every change is logged in the account so your team can always see what happened and why.
Management is scoped to the number of platforms, campaigns, products, and markets involved, and to whether landing pages and tracking work are included, so we quote each engagement individually rather than from a rate card. Ad spend is billed to you directly by Google and Microsoft. Request a quote with a short description of your goals and current setup, and we reply within one business day.
Let’s connect
Let’s scope your paid search & shopping project.
Tell us what you’re building. We’ll reply within one business day with next steps and a tailored quote — no obligation.