Expertise your team already has, published where buyers look

About an hour a month each, in most programmes. We record structured interviews, and one conversation usually yields an article, several LinkedIn posts and material for a talk. Beyond that, the expert reads and approves drafts, which takes minutes rather than hours. We schedule interviews in blocks, send the questions in advance, and never ask an executive to face a blank page.

Ghostwriting, from interviews. The argument, the examples and the judgement come from your expert; we do the structuring, drafting and editing. AI is used for transcription and research triage, never as the author, and a person edits every line. Anything a model could have written without your expert is not worth publishing, because it says nothing your competitors could not also claim.

We can prepare and submit; we cannot guarantee that an editor or a programme committee will say yes, and you should be wary of anyone who does. What we control is quality and volume: a tracked calendar of relevant events and titles, abstracts and pitches written to their stated criteria, deadlines met, and a steady rate of submissions. Journalist relationships and coverage tracking sit in our media relations work.

It gives both something specific to index and cite. Search engines and AI assistants can only quote material that exists, and a piece carrying a named author, a dated claim and first-hand detail is easier to attribute than a general blog post. We cannot promise you a ranking or a citation. What we control is that every piece publishes on your domain with schema and author markup, and that we report where you are cited.

You do, all of it. Copy, decks, abstracts, transcripts and survey data are yours on delivery, in editable formats, with copyright sitting with your organisation. LinkedIn profiles belong to the individuals who hold them; we draft into a shared document and post only through access they grant and can revoke. If an executive leaves, the position, the interview library and the published work stay with you.

With leading and lagging indicators, reported monthly. Leading: pieces published, submissions made, acceptances, speaking invitations, inbound media enquiries, LinkedIn reach and profile views for the named executives. Lagging: organic rankings and AI citations for the topics you claimed, and opportunities in your CRM where a prospect names an article, a talk or a report. We agree which of these matter before the first interview.

It depends on how many experts are involved, how much is published each month, and whether primary research or a webinar series is in scope, so we do not publish a rate card. We run a scoping call, look at what you already have, and send a written proposal with named deliverables, a publishing schedule and no long lock-in. Request a quote and we reply within one business day.