01Online Store 2.0 theme development
We build themes as sections, blocks and app blocks so your merchandising team can rebuild pages without a developer. Templates are JSON, settings are named in plain language, and metafields and metaobjects carry the content that the product record cannot.
Liquid · Sections · Metaobjects
02Custom apps and app extensions
Embedded admin apps built with App Bridge and Polaris, plus theme app extensions, admin blocks and checkout UI extensions where your plan allows them. We handle OAuth, webhooks, mandatory privacy endpoints, billing and the app review process.
Admin API · App Bridge · Extensions
03Checkout, discounts and Functions
Checkout extensibility replaced checkout.liquid for Plus merchants, so we build checkout and thank you page extensions instead of editing a template. Shopify Functions carry discount, delivery and payment customisation logic that used to need scripts.
Shopify Plus · Functions · Checkout
04Headless and Hydrogen storefronts
When a store needs a front end the theme layer cannot produce, we build with Hydrogen on Oxygen or a Next.js app on the Storefront API. We are honest about the trade: you gain control and give up parts of the theme editor, so the reason has to be concrete.
Hydrogen · Next.js · Storefront API
05Product data, feeds and integrations
Product data modelling with metafields and metaobjects, bulk imports, and feeds to Google Merchant Center, Meta and marketplaces. We connect ERP, PIM, 3PL and accounting systems through the Admin API with retries and reconciliation, not one way fire and forget.
Feeds · ERP · Bulk imports
06Migrations and performance
Moving from WooCommerce, Magento or a legacy build: products, customers, orders, content and redirects, planned so rankings and subscriptions survive. Then Core Web Vitals work on the theme, third party scripts and the app bloat slowing your checkout.
Migration · Core Web Vitals · CRO