Lifecycle email that keeps customers coming back

A typical programme goes live in four to eight weeks. The first two weeks cover the audit, lifecycle map, and platform setup; the core flows (welcome, abandoned cart, post-purchase, and win-back) are written, built, and QA'd in weeks three to six; newsletters and further segments follow once the flows are running. If you already have a working platform and clean data, the first flows can be live within three weeks. Migrating between platforms adds two to four weeks depending on list size and integrations.

Admin access to your email platform (or a decision on which one to use), access to your e-commerce store or CRM, your existing subscriber list with consent records, brand guidelines, and product or service information. We also ask for a short list of your top-selling products or key member actions, and one person on your side who can approve copy and design within a few business days. If you do not have some of these yet, we help you put them in place during the audit.

We work in Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Salesforce Marketing Cloud, and Brevo, and we integrate them with Shopify, WooCommerce, Magento, custom web apps, and CRMs such as HubSpot and Salesforce. For deliverability we use Google Postmaster Tools, Microsoft SNDS, and inbox placement testing; for analytics we connect your platform to GA4 and your reporting dashboard. Where SMS or push fits the lifecycle, we add it inside the same flows rather than as a separate channel. If you are choosing a platform, we recommend one based on your data, volume, and budget rather than a default.

Every flow, segment, and campaign is tagged so revenue can be attributed to it in your platform and in GA4. You receive a monthly report covering revenue per flow and per send, revenue per subscriber, list growth, engagement rates, deliverability (bounces, complaints, and inbox placement), and the results of the month's tests. Holdout groups show how much revenue the automation produced that would not have happened otherwise. The report is written in plain language and sits alongside your other Performance Marketing channels, so you see email's share of the whole funnel.

You do. Every platform account is created in your organisation's name, with you as owner and OlDevs added as a user or partner. Subscriber lists, consent records, templates, flow logic, segments, and reporting stay in your accounts, and we document everything we build. If we ever part ways, you keep every working asset and full access; we simply remove our user.

As an extension of it. We agree on roles at the start: typically we own strategy, flow builds, testing, and deliverability, while your team supplies product news, offers, and approvals. We run a shared calendar, a monthly planning call, and a Slack or Teams channel for day-to-day questions. If your team wants to write newsletters or build segments themselves, we set up the templates, train them, and review what goes out. Copy and design are always approved by you before a send.

It depends on your list size, how many flows and monthly campaigns you need, whether a platform migration is involved, and how much your in-house team will handle. Rather than publish a rate that would not fit your situation, we scope each programme individually. Request a quote through our contact form or by email, tell us your platform, list size, and goals, and we will reply within one business day with a scoped proposal and timeline.