Performance Marketing · 07 Social Media & Ad Platforms
Organic channels and paid campaigns work better when one team plans both. OlDevs builds the calendar, produces the creative, runs Meta, Google and LinkedIn campaigns, and reports on what actually turned into enquiries.
You own accounts, data and IP Monthly reporting Reply within one business day
Always-on social - November
Queue - week 45
Share of reach
OlDevs is a full-stack technology studio in Vancouver, British Columbia that runs social media management and advertising as one joined-up program.We handle organic channel strategy, content calendars and community management alongside paid campaigns in Meta Ads Manager, Google Ads and LinkedIn Campaign Manager. Creative production, audience and retargeting strategy, conversion tracking and budget pacing sit with one accountable team, with reporting tied to GA4 and your CRM. Platform names and campaign types are current at the time of writing. Request a quote to scope the channels, markets and languages you need covered.
Key facts
07 · Social Media & Ad Platforms
What the program covers
Channel strategy, content calendars, publishing and community management across Facebook, Instagram, LinkedIn, YouTube and TikTok where each one earns its place. We write, schedule, moderate and listen, so the feed sounds like your organisation rather than a template.
Campaign structure, audience and placement strategy, and creative testing built in Meta Ads Manager. We run prospecting, retargeting and catalogue based campaigns, avoid the edits that needlessly restart the learning phase, and pace budgets so results stay steady rather than spiking and stalling.
Search, Performance Max, YouTube and Demand Gen campaigns planned together instead of bidding against each other. We build tight query coverage, feed Google clean conversion signals, apply the negative keywords and exclusions each campaign type allows, and keep asset groups supplied with fresh creative. Campaign type names are current at the time of writing.
Job title, seniority, company size and industry targeting in LinkedIn Campaign Manager, with lead gen forms, matched audiences and account lists. Useful when the buying group is small, named and slow moving, and every enquiry matters.
Vertical video, statics, carousels and captions produced for each placement rather than resized at the last minute. We build variants to test hooks, offers and formats, and keep a running library so campaigns never run out of fresh creative.
GA4 events, Meta Conversions API and server side event forwarding, plus CRM offline conversion imports where the sale closes off platform. Budgets are paced weekly, and one report shows spend, enquiries and quality across every channel.
Process
Audit and access
We review existing accounts, pixels, audiences, creative and content history, then confirm access, roles and brand safety rules before anything runs.
Plan and approvals
Channel plan, campaign structure, audience map, measurement plan and a content calendar, with an approval path that suits regulated or public sector clients.
Build and launch
Tracking is verified first, then campaigns, creative and organic scheduling go live together so paid and organic support each other from day one.
Optimise and pace
Weekly reviews of spend pacing, creative fatigue, audience overlap and search terms, with tests queued so learning continues instead of restarting.
Report and plan forward
A monthly readout of what worked, what we stopped and what we recommend next, written in plain language and tied to the enquiries you care about.
How we work
Posts that earn real engagement get promoted as ads instead of guessing at new concepts. Organic is the cheapest testing ground you have.
Hooks, offers and comments from paid campaigns tell us what to publish next, so the organic calendar stops being a guessing game.
Engagers, video viewers, site visitors and customer lists are defined once, then built inside each platform from its own signals, because audiences do not transfer between Meta, Google and LinkedIn.
People move from awareness to consideration to enquiry in a defined sequence, so nobody sees a closing offer before they know who you are.
Comments and messages on social ads are answered like any other social reply, which protects the brand and rescues enquiries that would otherwise go cold.
Organic reach, paid spend, enquiries and pipeline sit in a single view, so you can judge the program instead of individual platforms.
Who it's for
Whether the audience is a customer, a member, a citizen, or your own team, the work has to hold up under real use.
Multi brand and multi market advertisers who need consistent messaging, strict brand safety, agency style rigour and one team accountable across every platform.
Public information campaigns and membership drives that need documented approvals, accessible creative, bilingual EN and FR delivery and careful audience handling.
National brands with local operators, where head office controls creative and standards while each location gets geo targeted budget and locally relevant posts.
Founders who need demand now, want to see what is working, and cannot afford to run three disconnected platforms with three different suppliers.
6
Channels managed per client
3x
Creative variants per concept
2
Languages per campaign set
Works well with
Technical audits, keyword & intent research, and an editorial engine that ranks and converts.
Explore02Google & Bing search, Performance Max, and shopping with disciplined bid and budget control.
Explore03Full-funnel campaigns across the major platforms, from cold prospecting to warm retargeting.
ExploreFAQ
Paid Social, Paid Search and Shopping, Creative and Media, and Analytics and CRO go deep on one discipline each. This page is the joined-up program: organic social plus Meta, Google and LinkedIn advertising planned, produced, tracked and reported by one team, with a single budget conversation instead of several.
No. Most clients start where their buyers already are, then add a platform once tracking and creative are stable. Meta and Google suit consumer and high volume demand, LinkedIn suits small named B2B and public sector buying groups. We will tell you honestly when a platform is not worth the split attention.
You do. We work inside your own Meta, Google Ads and LinkedIn accounts, or help you create them in your name, and you keep every pixel, audience, page, campaign and source creative file. If we ever stop working together, nothing needs to be rebuilt and no access has to be recovered.
We set up GA4 events, Meta Conversions API and server side event forwarding so measurement does not depend on the browser alone, and import offline conversions from your CRM when the sale closes by phone or in person. Consent choices are respected, and setup details are current at the time of writing.
Yes. We run English and French campaign sets, and separate structures per market so budgets, creative and reporting stay distinct. Copy is written for each language rather than machine translated, and creative is checked so text, offers and legal lines make sense in the market they run in.
We build an approval path before launch: who drafts, who reviews, who signs off and how quickly. Creative and copy go through your process in one place, ad comments are moderated to agreed rules, and we keep records of approved assets so audits and access to information requests are straightforward.
Tracking and creative come first, so the first weeks are about clean measurement and enough variants to learn from. Paid channels usually show direction quickly, while organic and B2B pipelines take longer. We report honestly on both, and we do not claim numbers we cannot show you in your own accounts.
Let’s connect
Tell us what you’re building. We’ll reply within one business day with next steps and a tailored quote — no obligation.