Account structure you can read
Rebuilds campaigns and ad groups so budgets map to your business lines, not to history. Clear naming, brand separated from non-brand, geography and product tiers split where the numbers justify it.
Fractional Teammates · Marketing
Your Google Ads account, run by a senior specialist
A set part of each week inside your own Google Ads account: structure, weekly search term work, Performance Max, the Shopping feed, and conversion tracking that reconciles with your CRM. Every change dated and explained.
A senior specialist, not a junior placement You own the work and the accounts Reply within one business day
Organic - last 90 days
Vancouver, BC
custom software development vancouver
3
+4
1
+2
2
new
5
+1
Impressions
13 weeks
+186%
Impressions
4.2
Average position
27
Page-one keywords
What a google ads specialist is
OlDevs puts a senior Google Ads specialist in your team for a set part of each week.The work is the account itself: campaign and ad group structure, weekly search term review and negative lists, Performance Max asset groups and brand exclusions, product feed health for Shopping, bid strategies and pacing, and conversion tracking that reconciles with your CRM rather than with the platform's own reporting. They work inside your account, your analytics and your standups, and log every change with a date and a reason, so a change in results can be traced to something somebody did. You own the account, the data and the history.
Key facts
- 01Engagement
- Ongoing, a set part of each week
- 02Campaign types
- Search, Performance Max, Shopping, remarketing
- 03Works in
- Your Google Ads account, analytics and CRM
- 04Cadence
- Weekly demo, dated change log
- 05Typical commitment
- Half to 1 day a week
- 06Judged on
- Cost per acquisition · Search-term waste · CRM-matched conversions
Marketing
What the specialist does inside the account
What this teammate takes off your plate
Weekly search term and negative work
Reads the search terms report every week, adds negatives at the right level, and flags the queries worth their own ad group. Stops budget draining into terms that never convert.
Performance Max you can see into
Sets asset groups, audience signals and brand exclusions, then reports on channel and placement using scripts and account reports, so Performance Max is not quietly taking credit for brand search.
Shopping feed health
Fixes disapprovals, titles, attributes and availability in the product feed, writes feed rules and custom labels, and keeps the catalogue in a state where bidding decisions can be made honestly.
Bid strategies tested as experiments
Chooses bid strategies that suit the data you actually have, sets and revises targets, watches pacing against seasonality, and tests changes as experiments before rolling them across the account.
Conversion tracking that matches the CRM
Rebuilds conversion actions, removes duplicates, imports offline outcomes from your CRM where consent allows, and checks that reported conversions reconcile with the leads and orders your team can count.
Benefits
What a senior hand on the ad account changes
01
Senior judgement on every budget move
The person deciding whether to shift budget into Performance Max, or to split a campaign by match type, has run accounts through several of Google's rebuilds — depth most advertisers cannot keep occupied as a full-time seat.
02
Account history stops living in one head
Annotated change history, documented conversion actions, shared negative lists and a naming convention that holds, all inside your own Google Ads account. The next owner can see what was tried two years ago and why it stopped.
03
Brand and non-brand stop blurring
The board's question — are we paying for people who would have found us anyway — gets a segmented answer from your own search campaigns, so the brand line is defended or cut on evidence rather than instinct.
04
Google's automation stops setting strategy
Recommendations, auto-applied changes and a rep's quarterly push all arrive with someone who knows the account and can say which suit your buyers and which would undo work already done. The platform advises; your organisation decides.
05
Search demand reaches the whole business
What people type before they buy stops being an advertising secret. Product, sales and content teams get told which phrases are growing, which objections keep appearing and what language customers actually use.
06
A bad month gets explained
When leads or orders fall, the answer comes from the account itself — lost impression share, a competitor bidding harder, a shopping feed error or genuine demand — instead of a theory offered at the quarterly review.
How it works
How the account work runs
A call about the business, not the account
We ask what a customer is worth to you, how long the sale takes and what the account is meant to produce. If a quarterly check-up suits you better, we say so.
Two weeks reading before touching
Structure, search terms, feed and tracking are read first, and reported conversions are reconciled against your CRM, so later decisions rest on numbers your team recognises.
A prioritised order of work
You get what is fixed first, what is deliberately left alone, and what needs a decision from you. Nothing is rebuilt merely because it is not how we would have built it.
Named days in your week
Fixed days, your account under your ownership, your Slack or Teams, your standups. The specialist has a calendar inside your organisation, not a monthly reporting slot.
A change log with dates and reasons
Every change is written down as it is made. When performance moves you can see what was done that week, instead of reconstructing it from the platform history.
Who it's for
Where this fits best
Paid search rewards an account that is touched every week and punishes one that is not. These are the accounts where that is worth a senior pair of hands.
Lead generation with a long sale
The platform counts form fills; your revenue arrives months later from a fraction of them. Someone has to connect the two before bidding can work toward anything real.
E-commerce teams with a large catalogue
Shopping and Performance Max live or die on feed quality. Thousands of products with drifting titles, attributes and availability need work every week, not a quarterly tidy.
Accounts left behind by whoever ran them
An agency has been ended or the person who knew the account has gone. Nothing is documented, and nobody wants to touch a live account they cannot read.
Seasonal businesses with a short window
Most of the year's demand arrives in a few weeks. Structure, negatives and feed have to be ready before the season starts, not corrected halfway through it.
12+
Years of studio experience since 2014
Half
Typical commitment — Half to 1 day a week
EN/FR
Languages this engagement can be delivered in
Other fractional roles
Often paired with
01
Conversion & Analytics Specialist
One senior specialist owns your GA4 and server-side tracking, the event design underneath it, and the experiment programme that tests pages, forms and funnels.
Explore02Paid Social Specialist
A defined slice of a senior buyer's week, spent in your own ad accounts.
Explore03SEO & AI Search Specialist
A defined slice of a senior specialist's week, spent in your ticket tracker, your repository and your Search Console.
ExploreFAQ
Questions we get about the account
The first weeks are spent reading, not rebuilding. The specialist audits structure, search terms, the product feed and conversion tracking, then reconciles reported conversions against your CRM. You get a written plan that ranks the fixes, separates what needs your decision from what does not, and names anything we think should be left alone. Changes begin once you have agreed the order.
That is common, and it is usually the first thing fixed. Duplicate conversion actions, thank-you pages counted twice, untracked phone calls and lead quality invisible to the platform all distort bidding. The specialist maps each conversion action to something your team can count, retires the rest, and where consent and systems allow imports closed outcomes from the CRM so bidding works toward revenue rather than form fills.
The account is yours and stays yours. We work under access you grant and can revoke in a minute, and the analytics property, the product feed and the tag setup are in your ownership throughout. When an engagement ends we remove our access and hand over the change log, the naming conventions, any scripts and the current plan, then brief whoever takes it on.
Sometimes that is the better answer, particularly if you want production volume across many accounts and markets. The difference is where the person sits. An agency brings its own process, its own reporting layer and usually a team you meet on a monthly call. This is one named senior person in your standups and your account, with the studio behind them for feed work, landing pages or analytics.
Not by default. Rebuilding resets learning and throws away history, so it happens only where the structure genuinely blocks the work, and only after you have agreed to it. More often the fix is dull: negatives, feed attributes, conversion actions, and budget moved to where the search terms already say it belongs. We will tell you which of the two you need.
When the account is small and steady, an audit and a quarterly check will serve you better than a weekly slice. When the channel needs daily attention across many markets and teams, hire. If nobody internally can approve offers, budgets or landing page changes, the work stalls however good the account gets. And we cannot promise you a guaranteed cost per lead.
Let’s connect
Let’s talk about the google ads specialist gap.
Tell us what is not getting done and roughly how much of a week it needs. We’ll reply within one business day with who would cover it and a tailored quote — no obligation.