Company · Leadership
Siddhant Iyer
Co-Founder & Digital Marketing Strategist at OlDevs. Through OlDevs Insights, Siddhant shares practical perspectives on SEO, Google Ads, digital strategy, lead generation, conversion optimization, analytics, and emerging marketing trends.
Vancouver, BC 9+ years in SEO, paid media, content and CRO Writes the Growth articles in OlDevs Insights
Illustrative product interface — not client data.
Siddhant, in short
Siddhant Iyer is a digital marketing strategist with 9+ years of experience across SEO, paid advertising, content strategy, conversion optimization, and business growth.At OlDevs, he focuses on building data-driven marketing strategies that improve online visibility, generate qualified leads, and turn digital traffic into measurable business results. Through OlDevs Insights, Siddhant shares practical perspectives on SEO, Google Ads, digital strategy, lead generation, conversion optimization, analytics, and emerging marketing trends.
Key facts
- 01Role
- Co-Founder & Digital Marketing Strategist, OlDevs
- 02Experience
- 9+ years across SEO, paid advertising, content strategy, conversion optimization and business growth
- 03Focus
- Data-driven marketing strategies that improve visibility, generate qualified leads and turn traffic into measurable results
- 04Writes about
- SEO, Google Ads, digital strategy, lead generation, conversion optimization, analytics
- 05Studio
- OlDevs, Vancouver, British Columbia, since 2014
- 06Contact
- info@oldevs.com
Insights
Latest from Siddhant.
Performance marketing that proves itself: attribution basics for non-marketers
Attribution decides which marketing gets credit for a sale. No model is perfect; the aim is a fair, consistent method that shows where budget actually works.
How to get your business cited by ChatGPT, Perplexity and Google AI Overviews (GEO explained)
AI answer engines cite sources they can crawl, quote and verify. Here is what actually earns a citation from ChatGPT, Perplexity and Google, and the order…
Digital marketing 2015 to 2026: what survived and what comes next
From cheap organic reach to answer engines: what a decade of digital marketing taught us, which strategies survived, and what your business should keep, stop and…
The analytics events worth tracking for a service business
A practical guide to the handful of events a service business should track, how to name them so they still make sense next year, how to…
An e-commerce conversion checklist you can work through today
A field-tested e-commerce conversion checklist you can act on today. What to fix on product pages, imagery, shipping and returns clarity, cart and checkout, payments, trust…
Google Business Profile optimisation: a practical field guide
Most Google Business Profiles are set up once and left alone. This guide covers the fields that decide whether you show up: categories, services, hours, photos,…
FAQ
Siddhant Iyer — questions we hear first.
The Growth articles: SEO and AI search, Google Ads and paid social, lifecycle email, conversion optimization, analytics and measurement. Each one reflects campaigns the studio actually runs for clients.
Yes. Request a quote and describe what is running today; the audit that opens a performance-marketing engagement is led by Siddhant with the specialists who would do the work.
No. Strategy, audits and campaign management are delivered through OlDevs so the same team that plans the work can build, run and measure it.
Let’s connect
Let’s meet.
Tell us what you’re building. We’ll reply within one business day — no obligation.