Page copy written into the design
Landing and product pages built on a clear order of claim, proof, objection and next step, drafted against the real layout and typed into your CMS rather than left in a document nobody opens.
Fractional Teammates · Creative & Content
A senior writer for the words your organisation publishes
Landing pages, product pages, ads, emails and long-form articles, written by one senior person who learns how your organisation actually talks. They work in your tools, join your standups, and leave a style guide behind.
A senior specialist, not a junior placement You own the work and the accounts Reply within one business day
Creative testing - week 6
Shippingweekly1:1V1
Hook: speed
4:5V2
Hook: price
9:16V3
Hook: story
1:1V4
Winner
16:9V5
Hook: demo
4:5V6
Hook: local
Spend routed to the winning hook
62%
-38%
Cost per result
6
Concepts live
4.1x
Hook rate lift
What a content writer & copywriter is
OlDevs runs a fractional content writer and copywriter as an ongoing seat.A senior writer spends a set share of each week inside one organisation, producing the words it publishes rather than advising on them. The work is concrete — landing and product pages, ad and email copy, onboarding and sales messages, long-form articles drawn from interviews with your own experts, and a style guide so every team sounds like the same company. They take briefs in your tools, edit what your staff write, and keep the calendar visible. It is not a fixed-scope project, and the studio behind them keeps the schedule moving when the writer is away.
Key facts
- 01Engagement
- Ongoing part-time seat, quote-based
- 02Typical week
- Briefs, drafts, edits, one weekly demo
- 03Works in
- Your CMS, docs, ticket queue and chat
- 04Languages
- English and French
- 05Typical commitment
- 1–2 days a week
- 06Judged on
- Published on schedule · Editing rounds per piece · Brief-to-draft time
Creative & Content
What the writer produces
What this teammate takes off your plate
Ad and email copy in useful volume
Search and social variants, subject lines, nurture sequences and lifecycle emails, written in batches so the paid and email teams always have something new to put into a test this week.
Long-form drawn from your own experts
An interview with the person who actually knows the subject, then research, outline, draft and edit. The result carries your organisation's opinions instead of a summary of other people's blogs.
A style guide that settles arguments
One document covering tone, vocabulary, product naming, capitalisation and the words you never use, written so a new hire, an agency or a contractor can match your voice without asking.
Editing what your team already writes
Release notes, help articles, proposals, board papers and founder posts edited rather than rewritten. Your people keep authorship; the text comes back shorter, clearer and consistent with the guide.
French that says the same thing, not the same words
Copy adapted for francophone readers rather than pushed through a translator, terminology held consistent across both languages, plus plain-language checks, meaningful link text and headings in order.
Benefits
What changes once someone owns the words
01
Copy stops holding up launches
Pages reach review with real sentences in them rather than placeholder text, so the meeting argues about the offer instead of postponing itself until somebody finds an hour to write the middle of the page.
02
One name per thing, everywhere
A feature stops being called three different things across the product, the help centre and the sales deck. Support replies and release notes start matching the site, because someone is reading all of it, not only writing new pages.
03
Your experts stop owing drafts
The people who know the most stop carrying an unwritten article each. An hour of their time, recorded and worked up by someone else, becomes something published, instead of knowledge explained one call at a time.
04
The library stops growing unread
Pages nobody reads get merged, corrected or retired instead of accumulating beside the new ones, so the site your customers search is smaller, current, and says the same thing your team says today.
05
Senior judgement reaches every line
You get a writer who has argued a headline past legal, a founder and a sales lead, and who knows what to cut. Few organisations generate enough writing at that level to fill a week.
06
The voice outlives the engagement
Everything written stays in your accounts: the voice guide, the drafts, the reasoning behind rejected wording and the archive of what has already been said. The next writer inherits a defined voice rather than starting again.
How it works
How a writing seat runs
A conversation about what is stuck
Which pages are unwritten, which drafts have been circling for a month, and who currently writes when nobody else will. That sizes the seat, and you get it in writing with a quote.
Voice discovery in the first fortnight
The writer reads your best existing copy, listens to sales calls where recordings exist, and interviews two or three people who speak to customers every day.
Real copy first, not a strategy deck
Early output is publishable: one page, one email sequence, one article. Arguments about voice are far easier to settle on a draft than in the abstract.
The guide gets written out of the work
Rules are recorded as they are decided, so the style guide describes how you actually write rather than how someone hoped you would. It lives in your documents from the start.
A calendar and a standing slot
A shared view of what is being written and when, a place in your standup, and a weekly demo of finished copy. Messages get a reply within one business day.
Who it's for
Who it suits
This fits organisations where the need for good words is constant but not yet a full-time role, and where somebody internal is currently writing the copy between their other jobs.
Founders who are still the writer
The copy sounds right because you wrote it, which is exactly the problem: it only gets written when you have a free evening. This hands the pen to someone whose job it is.
Sales-led teams whose site lags the pitch
Your sellers have a sharp explanation they give on calls. The website still says what it said two positioning changes ago, and nobody has had time to close the gap.
Bilingual public-facing organisations
Members, residents, growers and funders each need different words for the same programme, in English and French, plain enough to pass an accessibility review and consistent across both.
Product teams shipping faster than they explain
Release notes, help articles and onboarding email all fall to whoever shipped the feature. A writer turns those into something a customer can follow without an engineer nearby.
12+
Years of studio experience since 2014
1–2
Typical commitment — 1–2 days a week
EN/FR
Languages this engagement can be delivered in
Other fractional roles
Often paired with
01
SEO & AI Search Specialist
A defined slice of a senior specialist's week, spent in your ticket tracker, your repository and your Search Console.
Explore02Email Marketing Specialist
Segments, lifecycle flows, the sending calendar and inbox placement, handled on agreed days each week inside the platform you already use.
Explore03Content Producer
Pillars, a calendar sized to real capacity, batch capture days, briefs the makers can work from, and a review chain with named owners.
ExploreFAQ
What buyers ask before starting
Like you, because the voice gets documented before volume starts. The writer reads what you already publish, interviews the people your customers actually speak to, and records the rules in a guide you keep. Early drafts are where disagreements surface, and that is the point. If something reads generic, say so at the weekly demo and it gets rewritten rather than defended.
AI is used the way a senior writer uses any tool: research, outlines, variant generation, first-pass edits. Nothing is published without a person rewriting it and checking claims against your own material. Search work sits inside the brief rather than beside it, covering the terms and questions people really ask, with pages structured so search engines and assistants can quote a clean answer.
Less than writing it themselves, and more than nothing. Expect one interview of about forty-five minutes per long-form piece, plus a review pass on the draft. Where a subject expert is genuinely unavailable, the writer works from recordings, documentation and past material, and flags the claims that still need a person to confirm them.
One named approver per piece, agreed before it is written, with everyone else commenting rather than editing. The brief records the claim the page has to make, so disagreement lands on the brief instead of on adjectives. Where legal or compliance review is needed, it gets a named owner and a slot in the calendar rather than being discovered at publish time.
An agency buys you output against an agreed scope, usually with a rotating cast, so your context gets re-explained every quarter. A freelancer gives you one person but no cover when they are ill or busy. This is one named senior writer, in your rituals, with a studio behind them for cover and for the design or development a piece sometimes needs.
When the work is one finite thing, such as a single site launch, which is a project. When volume is genuinely full-time: daily publishing across several brands means you need your own team, and the honest advice is to hire. And when the writing depends on being in the room all day for context nobody ever writes down.
Let’s connect
Let’s talk about the content writer & copywriter gap.
Tell us what is not getting done and roughly how much of a week it needs. We’ll reply within one business day with who would cover it and a tailored quote — no obligation.